Very good dogs: creative concept for Dogs Trust wins YCN Student Awards

A genius idea to reframe rescue dogs’ stay in kennels as “time at university” has been recognised with this year’s YCN Student Awards. University of Northampton Graphic Communication graduate Taylar Wong won the accolade with her digital campaign concept for rehoming charity Dogs Trust.

The website and mobile faces of the campaign

“The brief was to make rescue dogs Britain’s favourite breed and so I decided to create a yearbook/graduation campaign, which focused on the positives of rescue dogs – and treated their time at a Dogs Trust shelter like their time at university,” she said.

“This put a quirky spin on the rescue centre, and informed people about the training, vaccinations and other positives in adopting an animal from the Dogs Trust.”

Unsurprisingly, Taylar was in huge demand following graduation and is already working at a marketing technology agency.

Check out her other work at Taylar Wong.

The campaign looks great even on a bus stop

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